Simplifying Fundraising: Subjektiv’s Success with Quoroom

Subjektiv, a London-based startup, connects artists, buyers, and experts through a unique art marketplace. While their platform thrives on fostering connections in the art community, early-stage fundraising posed significant hurdles. 

Managing a complex cap table, onboarding investors, and ensuring compliance with UK regulations consumed valuable time and resources for their small team.

To overcome these challenges, Subjektiv used Quoroom, an investment management platform designed to simplify fundraising, compliance, and investor relations. 

“It was difficult to pierce through the complexity of starting a company and raising the round. Quoroom was extra helpful with outlining all processes in a simple way.” – Yehor Serdiuk, Co-Founder of Subjektiv

By streamlining its processes and enhancing investor communications, Subjektiv could refocus on its core mission: making art more accessible to everyone.

The Challenge: Tackling Early-Stage Fundraising Complexities

As Subjektiv prepared for their initial funding round, they encountered several challenges. They are familiar to many startups:

• Investor Outreach: Coordinating with multiple investors while building trust and showcasing potential required advanced tools for seamless communication.
• Fundraising Compliance: Adhering to UK regulations during funding rounds consumed time and resources.
• Deal Management: Managing pitch decks, NDAs, and subscription agreements presented logistical challenges.

These challenges consumed significant time and resources, diverting focus from Subjektiv’s core mission of connecting the art community.

Recognising the need for a streamlined solution, Subjektiv sought a platform to simplify these processes.

The Solution: Leveraging Tools for Streamlined Fundraising

To address these challenges, Subjektiv implemented Quoroom’s comprehensive suite of fundraising tools:

• Branded Deal Room: Securely share documents and engage investors.
• Built-In CRM: Manage investor pipelines and monitor engagement.
• Automated Issuance: Seamlessly issue securities with compliance-integrated workflows.
• Fundraising Data Room: Streamline document storage and electronic signing with advanced access controls.

Subjektiv leveraged these tools to simplify their fundraising processes, ensuring compliance and enabling a smooth investor experience.

“Quoroom enabled me to administer our first round of financing, including securing investor signatures and submitting the required reports to the authorities.” – Yehor Serdiuk, Co-Founder of Subjektiv 

Discover how Quoroom simplifies fundraising.

Streamlined Equity Management: Managing Startup Cap Table

Besides closing their first funding round, Subjektiv focused on managing their cap table efficiently. Quoroom’s advanced tools enabled automation, transparency and compliance:

• Real-Time Cap Table Updates: Maintain accurate and up-to-date shareholder records.
• Companies House Filings: Simplify compliance with automated statutory filings.
• Scenario Modeling: Plan future funding rounds and exit strategies effectively.
• Investor Portal: Enhance investor relations through seamless communication and portfolio access.

“I found the cap table management very useful and also valued the integration with HMRC and Companies House’s reporting system. Quoroom is very dedicated to supporting customers. Not only with technical questions but also with educational materials and further guidance. ” – Yehor Serdiuk, Co-Founder of Subjektiv 

Explore our cap table management features.

Results: Achieving Fundraising Success with Quoroom

By leveraging Quoroom’s comprehensive platform, Subjektiv achieved significant improvements in its fundraising and operational processes:

• Efficient Fundraising: Raised £550.000 in their first funding round while streamlining investor communications.
• Streamlined Equity Management: Reduced manual errors with real-time cap table updates.
• Enhanced Compliance: Ensured timely filings and adherence to legal requirements, minimising administrative burdens.
• Improved Investor Relations: Fostered stronger investor relationships with secure communication tools and Investor Updates functionalities.

With streamlined operations and ensured compliance, Subjektiv refocused on connecting the art community. Efficient tools and processes eliminated their administrative burdens.

Vision for the Future: Subjektiv’s Path Forward

Streamlined fundraising and compliance processes have positioned Subjektiv for sustained growth. Automation has reduced errors and freed up time for strategic activities, while transparent investor communication has strengthened relationships. With scalable tools in place, Subjektiv is now prepared for future challenges and opportunities.

“Great value and a well-developed product made me choose Quoroom. I appreciated the extra guidance and the simplification of key processes.” – Yehor Serdiuk, Co-Founder of Subjektiv 

Looking ahead, Subjektiv plans to expand its reach by engaging a broader network of artists and art enthusiasts. They aim to enhance their platform’s features to foster deeper connections within the art community. By leveraging these streamlined processes, Subjektiv is well-equipped to secure future funding rounds and scale its operations effectively.

Streamline Your Startup’s Fundraising with Quoroom

If your startup is facing challenges in managing fundraising, cap tables, or compliance, consider exploring our comprehensive platform. Designed to simplify complex processes, we offer automation tools to help you focus on your core mission.

Book a free discovery call to see how our platform can simplify your fundraising journey—so you can focus on growth.