HighCastle will Rebrand to Quoroom, to Reflect Growth in offered Functionalities and Mission scope
HighCastle, a London-based cap table management platform, announced today that it has completed a major rebranding. The rebrand to Quoroom reflects the way the company has grown and expanded in recent years.
The company was founded in 2018 as a share registrar, but grew to supply businesses with a complete set of cap table and fundraising management functionalities. In the last 4 years, the company has developed and grown into a B2B business serving clients across the UK and Europe.
The company will change its name to Quoroom as well as release a new logo and website redesign that will all work with its growing business model. Our new logo emphasizes the sphere with different lawyers and symbolizes a single place for different capital-related services.
“We think the new name represents the mission of the company to unify private capital market functionalities and make them accessible and affordable for every private company,” said CEO Ulyana Shtybel. “Specifically, Quoroom represents a private capital workspace for a company to manage completely all corporate and investment matters in one place over the financial year and over the lifetime of a company.”
She noted that presently the private capital market is very much fragmented, an average company will use from 6 to 8 different platforms to interact with investors and shareholders. Due to built-in and interconnected features, Quoroom provides investors with convenience allowing companies to save time and avoid costly corporate mistakes.
Moreover, strategic rebranding is coming as a result of HighCastle Technologies Ltd business gradually dividing into two directions. First, its product – Quoroom, a cap table and fundraising management software. And second, HighCastle Technologies software license business, a white label ERP solution for a wide range of industries from brokerage to donation management.
The Quoroom (formerly HighCastle) platform is still accessible through my.highcastle.com domain. You will be automatically redirected to my.quoroom.com and can access the platform through your existing credentials.
Visit www.quoroom.com to explore the new website, brand and services.
